The GreenHopping Family


CATHERINE CUELLO-FUENTE 

FOUNDER + CEO

Catherine is an entrepreneur that uses her skills to help others unlock their true potential through creativity and mindfulness. She was named as a "Top Food Tech Entrepreneur To Watch In NYC" by AlleyWatch. Catherine is laser focused on behavioral change and food policy; and at the heart of it all is her passion for technology, entrepreneurship, and communications. 

Catherine worked on corporate and political media campaigns in New York City and Miami for President Barack Obama, Mayor Bill de Blasio, the Honorable Surrogate Court Judge Rita Mella, the Hispanic agency of record for General Motors, PepsiCo, Sanofi Pasteur, JΓ€germeister, Ralph Lauren, HSN, among others. She has spearheaded the branding and launch for accelerator programs empowering women in technology, start-ups looking to promote healthy eating, and non-profits focused on legal assistance. Catherine has expertise in landing high-profile public engagements, ranging from interviews with Vogue to People en EspaΓ±ol to panels held at Harvard Law School and AlleyNYC. 

Catherine is completing her Masters Degree in Food Policy from New York University (NYU) and earned her BA in International Relations and Politics from Coventry University, England. 

She is the Founder and CEO of GreenHopping and the Co-Founder of InsideCrowd, a creative consulting agency. She is co-founding her third company, GRACEx, a sacred space for female minds to unite, create, and inspire. She is a regular public speaker and was most recently at Harvard University and was published by TIME Magazine. She is originally from the Dominican Republic and grew up in Geneva, Switzerland and Brussels, Belgium partially.  She lives with her husband in Brooklyn, NY.


ALFRED FUENTE

CO-FOUNDER + GENERAL COUNSEL

Alfred serves as General Counsel to GreenHopping. Alfred is a real estate attorney representing foreign investors in New York City, as part AlfredFuente Law firm. Prior to attending law school, Alfred worked for Cushman & Wakefield from 2004 to 2009 in Paris and New York City. He focused on the commercial real estate markets for both markets.

Alfred also served as staff attorney in the Storm Response Unit at the New York Legal Assistance Group (NYLAG) from 2013 to 2015, where he advocated for low-income families impacted by Superstorm Sandy. Prior to joining NYLAG, Alfred was a Field Organizer in Miami, Florida for President Barack Obama’s successful reelection campaign. 

He attended American University Washington College of Law and graduated in December 2011. He earned two Master's degrees from l'Universite de Paris - La Sorbonne and a B.A. from Florida State University. He is originally from Miami, Florida. 


CRISTINA HERMIDA

MARKETING + OPERATIONS LEAD

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Cristina is passionate about creating impact through disruptive technology and entrepreneurship. She has a diverse background in business and marketing, having worked with early stage companies, corporate clients and ground-breaking startups.

Her experiences range from working at Ogilvy & Mather's HQ and Jimmy Choo's HQ in New York City, to being part of the founding team at Equity-Crowdfunding platform EarlyShares in Miami. The latter focuses on growing access to funding for Miami's ever growing start-up community and democratizing access to real estate investing. At Earlyshares, she became an expert in new Crowdfunding regulations (JOBS act, 2012), a promising way to raise capital for startups and small businesses across the U.S.A. In her role as Marketing lead, she helped create and promote fundraising campaigns for many clients like ClassWallet, Boatsetter, and multiple real estate developments. 

More recently, Cristina was part of the Uber Miami Marketing team, managing social media accounts, establishing partnerships with local influentials and implementing global Marketing strategies at a local level. She is the founder of InsideCrowd, a THINK-BIG, creatively-driven branding, marketing and public relations agency that caters to entrepreneurs and trailblazers. 

Cristina earned a BS in Management with a concentration in Marketing and Information Design Corporate Communications from Bentley University in Massachusetts. She aspires to complete a certification in Holistic Nutrition from the Institute for Integrative Nutrition by 2017. She is from the Dominican Republic and lives in Miami, Florida.


PABLO JIMENEZ GODOY

TECH PARTNER + FOUNDER OF WEKANCODE

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Pablo is the Co-Founder and the Head of Business of WeKanCode, a coding agency headquartered in New York City. WeKanCode has allocated more than five developers to work full-time on GreenHopping. Pablo previously worked in investment banking for Violy & Company. Pablo earned his bachelor's degree in International Business with a Master's degree in International Finance from the ESCE International Business School in Paris, France.